Why Change the name of "Captain Marvel" to "Shazam"?
In the late '60s began to emerge rumors that DC wants to start publishing new Captain Marvel stories.
At that time Marvel, which has registered the term "Marvel", decides to make his move, because in order to make use of its trademark must publish something with the title Captain Marvel, and only then begin to edit a series probably not for the interest of DC to revitalize their Captain Marvel, I would never have seen the light.
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